EXPEDIA
× GOOGLE

When Expedia and Google set out to explore what happens when creativity is powered by live signals, they invited a small group of collaborators into Google's "Impossible" Partnership, an initiative designed to push the boundaries of AI, storytelling, and creative technology.

Unveiled at the Cannes Lions Festival, Bundle in the Now reimagines how travel inspiration can evolve in real time. Built for a generation of spontaneous travelers, the experience transforms the contents of a suitcase, and even the destination itself, using live data and emerging signals.

AtticDoor partnered with Expedia to help bring this vision to life through AI-driven filmmaking and motion design. Working alongside an incredible team of creatives, technologists, and engineers, we developed cinematic keyframes, AI animation, and visual sequences that expanded the original creative into a dynamic, living story.

The project brought together rapid iteration, creative experimentation, and deep collaboration across disciplines. It continues to evolve as both the work and the technology move forward.

Created in collaboration with the teams at Expedia and Google.

SERVICES

Creative Direction • AI Art Direction • Generative Image Creation
AI Animation • Motion Design • 3D Design • Editorial • Creative Technology

CREDITS

‍AtticDoor
Christian Herrity
Creative Direction, AI Art Direction, Keyframes, AI Animation

Gavin Morrissey
3D Design, Motion Design, Editorial

‍Client
Expedia Group

‍Technology Partner
Google